Basics of Google’s New Mobile Ranking Alterations

Below are twelve critical areas to which webmasters need to turn their attention regarding Google’s new mobile ranking alterations after they test website on mobile devices, that can be anticipated soon.

1. Responsiveness doesn’t mean a boost in ranking.
Due to Google’s urge for responsive design’s better facilitation of mobile website traffic, users have been wondering if the best course of action is to utilize responsive design in hopes of obtaining a rankings boost. Google recommends this method, because it has proven to work well for Google, and they hold it to be a solution that would be beneficial for virtually everyone. However, webmasters are not required to use responsive designs tailored to mobile devices, because other mobile website designs will operate just as well. Google emphasizes that responsive design has no additional ranking benefit.

2. Webmasters must block CSS and javascript on their website(s).
If your site blocks elements such as CSS and javascript, your website won’t pass Google’s mobile optimization test, even if the rest of your site is perfectly tailored to the test. You must provide Googlebot access to crawl both CSS and javascript to pass this test.

3. Mobile compatibility will be considered by individual page.
In determining if a page is friendly for mobile device visits, Google considers this factor by individual pages. Therefore, if some pages pass or even if most pages pass, it doesn’t guarantee that your whole website passes the check. Make your best attempt to provide all pages in a mobile friendly fashion.

4. Will tablet-exclusive ranking factors exist for tablet users?
Google has no plans, currently, to include specific systems for tablet rankings.

5. Will Google changes go live on April 21, 2015, or is that not a solid date?
Google doesn’t provide a solid answer to this question, but they do emphasize an importance of April 21, 2015.

6. When will websites need to be mobile ready when considering this anticipated update?
Google does say that you should shoot for April 21, 2015 to optimize sites to accommodate these updates accordingly.

7. How long will it take for mobile friendly sites to be reflected in the search results?
Google reports that as soon as they make a determination that a site is mobile friendly, it will be updated on a site by site basis.

8. Will Google release an additional update like Panda or Penguin or Panda on the day of the anticipated update, leading to further confusion for webmasters?
Google doesn’t report any other anticipated changes taking place on April 21, 2015, but they can’t say whether those conditions may change between now and then.

7. Will this update impact desktop computers?
Google does not report any impact on desktop computers regarding this update.

8. Is Google considering a separate mobile index at a later date?
Google has plans to create a separate mobile index, and they are presently working towards that goal. Google has nothing upcoming to report about the matter, currently.

9. It’s unnecessary for Google to see noscript when they crawl a site.
Multitudes of webmasters used noscript when javascript was not executed for various reasons. However, Google still sees noscript and cancels it out when they crawl javascript.

10. Will off-site resources possibly block javascript?
Due to webmasters often having no control of off-site javascript, such as exemplified in Google Analytics code, Google considers these matters. Google emphasizes that webmasters provide conditions that let Googlebot crawl javascript and CSS on their website, itself.

Online Marketing and SEO Strategy

Online marketing has become one of the most imperative tools for today’s thriving and successful businesses. It is important to understand SEO and learn to be a freelance SEO expert,  and discover how search engines work. Search engines such as Google, have a protocol when it comes to whether or not your site is easily noticeable. It ranks your site based on a couple of things, including the following:

1. Keywords/Meta tags
2. Back links to site

Keywords
Keywords are very important when creating a website for search engine compatibility. These are the words that describe specifically what your service or site is offering or is generally about. When choosing keywords, you want to be specific, and also realistic as to what people are actually typing into the search engine. This enables the search engine to read your data and place your site on the proper list of results. Another thing mentioned was meta tags. These are pieces of data in the HTML code itself, that can’t be seen on the site, but tells the browser what the page is about. So be wise when choosing keywords, they can make or break your sites visibility.

Back Links
This is the most crucial step in getting a high ranking on the search engine. Your site is ranked according to the number of “functioning” links on the web that redirect back to your site. There are a few ways to do this. One is through articles that pertain to your specific service or product. You can create blogs that consist of well written articles about your site. In the article you would include your URL, thus creating a back link. There are also services out there that will do al; this for you, for a fee. For example, I recently spoke with a company called Boost Ability about getting my website on the results list of all popular search engines. They charge from $150 per month to write articles, and create a ton of back links to your site. There are much more companies out there who offer this type of service. One thing to keep in mind is that If you really want to be noticed, you want to be on the very first page of results. Statistics show that most people never look any further than page one when searching online.

These strategies might take practice and time to really understand, but when mastered, produce great results when marketing. In today’s world, almost EVERYTHING is done online. So get with the times, learn your stuff, and become successful!

Hire an SEO Company

Paying an SEO company London is well worth the small monthly investment if you have a website that is not ranked as high as you would like in the search engines. Unless your business website is within the top few results when a user types a related query into Google or Bing, the truth is you are not likely to get many visitors. Getting free search engine traffic to your website is important, as realistically the only other alternative is to pay for it.

SEO is the practice of making a site more search engine friendly. However, when doing SEO, it is important that you do not overlook the human visitors. While you want the search engines to appreciate your site to move it further up the rankings, you also want visitors to stay on your web page and click through to your products or services – therefore you should not focus on adding too many keywords as this can make the text seem unnatural.

The best way to deal with SEO is to hire a professional. SEO has a long learning process, and doing it badly may result in your site dropping rather than rising, which is definitely not what we want.

Improve Your Bottom Line with SEO

SEO services are the ideal solution if you have a website that isn’t doing as well as you hoped. Unfortunately, just building a great site and having excellent products or services is not enough for online success; there is a lot of competition and in order to make sure you get the lion’s share of the prospective customers you need to be at the very top, or at least on the first page of the search engine results when a prospective client types in keywords relating to your offers.

Search engine optimisation can be quite tricky unless you are very experienced and know what you are doing. The reason for this is because the major search engines such as Yahoo and Google are constantly changing the rules. Search engine algorithms change many times a year and each time the results that are shown relating to a keyword will differ.

SEO experts are up-to-date on the latest algorithm changes and therefore adapt to their optimisation methods accordingly. If you are trying to run a business, keeping on top of this in addition to working, can be rather hard and time consuming. Therefore, it makes financial sense to call in an SEO company as they will do the hard work for you, allowing you to reap the benefits of top search engine results and get on with serving your customers.

Inbound Marketing – Tips to Build a Business Website

Inbound Marketing involves becoming easily found by people looking for your services or products through the major search engines, social media networks and other on-line resources.

Inbound marketing is more successful than traditional outbound marketing procedures because you are not disrupting potential clients to get their attention, with e-mail messages, cold calls, advertisements, and so on. With inbound marketing you create a valuable, informative site and allow visitors discover and come to you when they feel the need.

Inbound marketing is mostly done online, and rather than try to learn the process yourself, you might want to consider using an inbound marketing agency. As a business owner who probably does not have much time on his hands, this will save you going through a potentially long learning curve due to the ever-changing nature of the Internet.

Internet marketing allows you to communicate with your current clients as well and potential new customers. If you are having a special offers week, or would like to let your customer base know about a new product that you have added to your line inbound marketing methods are the perfect way to do this. And inbound marketing company will manage your online advertising campaigns through websites such as Facebook, LinkedIn, Twitter and also via search engine optimisation methods.

SEO Services in London – Link Building

The algorithms used by Google to determine the relevance of a website are secret; therefore, the SEO companies are not able to know them perfectly. However, the most reputed companies offering SEO services in London know the main characteristics of those programs, therefore they would be able to create websites that respect the majority of requests of those search engines.

It seems like the number of links pointing to a website is considered important by Google, therefore your website must have high link popularity. This popularity is obtained by posting links from other websites to your page, and by commenting in blogs and forums. There is also the method of directory submission, and social media marketing, so as you can see, the process of link building is not as easy.

With the help of SEO companies, you will be able to benefit of a solid link building chain that would increase the general popularity of your site. This company uses only White Hat SEO techniques that are liked by Google, avoiding the possibility for your website to be penalized by search engines for using illegal practices.

A Look at Magento eCommerce Software

Magneto Go is a hosted solution of Magento aimed at small businesses and prices range from £9.99 to£79.99 a month. This price generally correlates with how many units you have for sale, with the cheapest catering for 100 units of stock to the more expensive solution catering for 10,000 units. Magento Go comes with no transaction fees and no set-up fees. Support is available through email and live chat 24 hours a day. This is a great place to start, catering for those who want a professional and efficient eCommerce solution at low cost and that can grow with increasing demand.

Magneto Enterprise Edition is for medium to large businesses who need the whole eCommerce solution. As well as the web application, Magneto will help with personalising the shoppers experience, with targeted marketing and merchandising, search engine optimisation, having the ability to produce custom coupons, and send out automated product reminders. You can also easily  change the Magento theme if you decide you want a new look. Customers can also create wish lists, be part of a reward points scheme and rate/review products. Other retail experience enhancements include having the ability to have layered navigation and persistent shopping enabled. You also have the ability to deal with multiple payment and shipping options and manage returns easily. On the seller’s side, Magneto Enterprise helps with custom development and mobile commerce, with fully scalable features as your needs grow. Security is taken care of, as well as backups and the ability to roll back to previous deployments.

In summary, Magento is a fully featured eCommerce solution catering for a variety of client needs and requirements. They have proven success as demonstrated by their large client base, and have a number of pricing options, and will be ideal for those who want a reliable platform for selling products on the internet.